With the start of the worldwide pandemic, internet shopping is quickly evolving into the new norm. Globally, eCommerce alone produced 4.9 trillion dollars in 2021.
And there are no immediate plans to slow it down. According to a statista.com projection, eCommerce is expected to rise by 50% over the next four years and reach a staggering $7.4 trillion US by 2025. Therefore, it is now time to board the eCommerce bandwagon.
In light of this, optimizing your website is crucial to give your clients the greatest experience possible when they shop online. Your website should be on point, on-trend, and up-to-date with all the latest eCommerce capabilities since it serves as both the online headquarters of your company and a focal point for directing your target market.
Do you want to grow your internet business? These are the essential components of an eCommerce website in 2022.
Features of An Ecommerce Website
A homepage, products page, blog, and about us page are common features of a functional eCommerce website. However, eCommerce operators need to think outside the box to keep up with the rapidly evolving technology environment, and the changing wants of their clients in 2022. Here are a few crucial components that, by 2022, any eCommerce website must include.
Responsive Web Design
Customers increasingly shop online and engage with brands via mobile devices. Customers can buy things with just a few scrolls and clicks from the comfort of their screens. Thus, ensuring your website is mobile-friendly and responsive for all platforms is crucial.
According to recent reports, 79% of smartphone users made online purchases using their mobile devices in the last six months. In addition, many B2B firms have embraced mobile websites due to the global pandemic, with 80% of B2B consumers now using a mobile device to make purchases. In recent years, there has also been a growth in the creation of apps with distinctive branding, which has paved the way for improving the online consumer journey.
61% of consumers are more inclined to make purchases from mobile-friendly websites, and more than half of all website traffic currently comes from mobile devices. This means that optimizing your e-commerce website for mobile devices can boost both traffic and conversions. Use responsive web design to make your site mobile-friendly; it's recommended practice for e-commerce web design.
Because responsive websites adapt to the size of the device being used to view them, your website will look amazing and function properly on laptops, tablets, and smartphones.
Most users immediately check out the website navigation when they visit a new website. The 2021 Digital Experience Benchmark Report claims that 54 seconds is the average time spent on a page across all industries. The attention span shortens after that.
Making your navigation as user-friendly as possible can assist your visitors in navigating your site quickly and effortlessly, whether they're trying to buy something, get more information, or even contact customer care.
According to eye-tracking studies, individuals spend 80% of their viewing time on your website's left side and only 20% on its right, so focus on that area of the site most to capture their attention.
Make your menu vertical as another way to optimize your e-commerce website. This makes it simpler to switch your navigation to a mobile-responsive design, making it simpler for new and returning visitors to browse your website.
You will have a better chance of making a sale right away if your store is simple to use. Visitors should feel welcome and encouraged to click on the products or categories of goods they are interested in buying from the site. For visitors to easily locate what they're looking for, categories and subcategories should be self-explanatory.
Make sure to use calls to action on your website to guide visitors to the actions you want them to do. It may be obvious to you and even to the majority of people, but there are still a lot of people out there who have lived, have raised children or are raising children, own businesses, or run their businesses and don't spend much time on the internet.
For instance, if you are having a sale, your CTA button could say, "Click Here to Save 20%!" That extra assistance instills confidence in your company, demonstrates your concern for your clients, and makes things less frustrating.
Never make your customer feel foolish because they are not. They must be knowledgeable enough to purchase from the greatest firm if they visit your website.
The risk of hacking and security lapses increases as technology advances. Security features are thus yet another requirement for your eCommerce website. Utilizing a VPN is one of the greatest ways to secure data and information online (a virtual private network).
Often, without your knowledge, this serves as your website's initial line of defense against harmful viruses and other intrusions. Businesses are recommended to employ a professional VPN service from GoodAccess because their customers' data and earnings are at great risk. This is especially helpful when medium-sized to large teams from several countries are gaining access to your important data.
High-Quality Photos and Videos
Users are drawn in by visual content, which keeps them interested and aids decision-making. The user experience is enhanced, and you appear more professional when you use high-quality images and videos on your website. According to studies, product videos increase customers' likelihood to buy a product by 85%, making them one of the most important characteristics of an e-commerce website.
Also, use more than just one product image. Include images taken from various perspectives, allow customers to zoom in on the image, and display examples of individuals utilizing the product in various settings.
Since one cannot physically feel or touch the products they are looking at, online shopping can have drawbacks. Because of this, it's crucial to have high-quality pictures of your products and pictures taken from various perspectives and, if appropriate, from different angles.
It's crucial to describe each thing in depth as well fully. Include all relevant information, such as size, texture, usage, advantages, available colors, etc. You want potential consumers to be certain that they are knowledgeable enough about your product to buy it rather than go elsewhere.
A custom ecommerce website needs to offer customers a stress-free shopping experience in addition to being aesthetically beautiful. You can keep your current clients and grow your business by bringing in new ones if you create an intuitive online store with a smooth checkout procedure on any device.
Although there are many more factors to consider when designing your site, keeping these components of an eCommerce site in mind will help you ensure that you are giving your clients the greatest experience possible. It would be best if you planned for Search Engine Optimization (SEO), kept your product data organized, considered how to tailor your content to different user demographics, and considered several other important factors.
Your firm can benefit significantly from an optimized eCommerce website. The success of your eCommerce business could be made or broken by this element, even though it only makes up one of your marketing tools and methods. Take advantage of eCommerce! Take your brand to the next level by optimizing your website right away.